Clothing with integrity guides our approach to business. Vision 100 is our programme for moving us forward in a more responsible and sustainable way.
We’re proud of the progress we’ve made in the last few years. Now it’s time for even bolder action.
Our four 2030 goals are the next step in our sustainability mission. Our updated strategy is focused on delivering positive benefits for people and minimising our impact on the planet, underpinned by four big goals:
Be Net Zero, Be More Circular, Be Transparent and Be Diverse.
Achieving these goals will make us a net zero emissions business that embraces circular design systems and uses 100% more sustainable and recycled materials in our own-brand products and packaging.
Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach.

We’re transforming into a net zero emissions business that embraces more circular systems to manage waste and resources wisely.
We’ll achieve net zero carbon emissions across our value chain by 2030, driven by emissions reduction targets, and will be carbon neutral in our direct operations by 2025.
By 2030, we’ll have shifted towards more circular systems, ensuring 100% of our own-brand products and packaging are made from more sustainable or recycled materials, prioritising circular design and facilitating product recovery programmes.
We’re expanding transparency and human rights progress across our supply chain and setting new diversity, equity and inclusion goals for our business.
By 2030, we’ll have led improvements in supply chain transparency and human rights within our supply chain and the
wider industry.
We’ll drive diversity, equity and inclusion across every aspect of our business, with a focus on leadership representation and ensuring every member of our team can be their authentic self at work.

